Almost every enterprise has intellectual property and needs to think proactively about IP Strategy. Learn the essentials on Intellectual Property Strategy from Harvard Law School professor and IP expert John Palfrey. He identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. This enhanced edition includes informative case studies on the latest IP issues (biotech, licensing, technology, and technology patents, etc,), an extensive glossary of terms, live links to external sources, recommended readings, sophisticated navigation features, and video interviews with prominent legal scholars like Jonathan Zittrain and Larry Lessig on current IP debates. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media.